The people who dislike it aren't the target audience and that's fine. I doubt many would enjoy it if they weren't there because to many this isn't just an album it's a cultural event. You really needed to be there watching the X Factor in 2010 and experiencing how big they were in 2011. I'm not the biggest fan of What Makes You Beautiful and have always felt like I Want was the best track on the album but that might be because WMYB was overplayed in the house 14 years ago. As a whole, whilst it is half carried by nostalgia I do think it has more to it than being put on as a guilty pleasure.